The CV Show 2012 at Birmingham’s NEC is the largest exhibition for commercial vehicles in the UK. Spanning 3 halls, the three day event attracts brands such as Mercedes-Benz, ATS and Citroen to unveil  their latest products to a global audience.

The highly successful Oldbury based Truck Tyre Solutions (TTS) were exhibiting at the event for the first time this year. TTS wanted to make a big impression and their 12 x 6 meter space only stand needed to effectively promote the latest products from brands such as Continental, Dunlop and Firenza as well as show casing their own tyre management packages.

The Agency Brand Consultancy were recruited late in the proceedings to design and manage the project, creating all the graphics, planning the build on site, as well as organising everything from the carpets to the overhead lighting. Even with such a tight deadline, we gave the stand a real presence, maximising the visibility of the brand, delivering on time and on budget.

The stand and show were a huge success for TTS, with positive new opportunities coming directly from the exhibition.

If you have an exhibition on the horizon and you need some advice on getting the best possible results, why not give us a call on 0121 772 0802 or email info@theagencylimited.com

The Agency Brand Consultancy are a brand, design and marketing agency based in the centre of Birmingham. Our services include: Brand Consultancy, Marketing, Website Design, Graphic Design, Corporate Identity, Advertising, Print Management, Packaging Design, Exhibition Design, Email Marketing, Search Engine Optimisation – SEO. Social Media,Web Content Creation, Direct Mail.

According to Dale Carnegie in his best-selling book, “How to Win Friends & Influence People”, a person’s name is to that person the sweetest and most important sound in any language.

Starbucks says that its new UK latte and an initiative to improve in-store experience by using customers’ first names have helped boost sales in the first three months of this year. The coffee chain says sales of lattes and cappuccinos increased by 9% year-on-year in the three months to 1 April, following the introduction of the new drink and a supporting marketing campaign.

Here are examples of two other effective marketing campaigns that used that principle to generate a great buzz.

Travelodge UK

Travelodge UK, a hotel chain, ran a Christmas promotion offering free accommodation to couples called ‘Mary’ and ‘Joseph’. Married couples who were registered on a special email address with proof of identity could claim a free night’s stay at a Travelodge hotel over the Christmas period.

Boost Juice Bars

Boost Juice Bars, an international chain of retail outlets that specialise in selling healthy fruit juice, ran a “What’s Ya Name Game” promotion in Australia, where first names were randomly selected each day and people with the same first name could claim a free drink.

The names were announced each day at Boost Juice stores, on their website and in the media. People with the same first name, even variations of the name, could claim on that day a free smoothie or juice (of any size – Kids, Medium or Original) or a free wheatgrass shot.

To redeem the free drink, the person had to produce a driver’s license, passport or other formal photographic ID. Drinks could be redeemed only once per store, but could be redeemed at multiple locations on the same day. By giving away free drinks only to people with the randomly selected name for the day makes people feel special. If Boost Juice gave free drinks to everyone, not only would the promotion not have the same appeal, but they probably couldn’t cope with the massive flood of customers.

So in the answer to the question: “What’s in a name?” – the answer is more sales if you do it right!

The Agency Brand Consultancy are a brand, design and marketing agency based in the centre of Birmingham. Our services include: Brand Consultancy, Marketing, Website Design, Graphic Design, Corporate Identity, Advertising, Print Management, Packaging Design, Exhibition Design, Email Marketing, Search Engine Optimisation – SEO. Social Media,Web Content Creation, Direct Mail.

To find out more how we could help you build your business through cost effective brand building and marketing, contact us now on 0121 772 0802 or email us: info@theagencylimited.com

We all know the value of a good first impression. With 90% of business and 60% of consumer buying decisions made following internet research, your website should greet people warmly, give them all the information they require, inspire trust and encourage them delve deeper, all in a matter of moments!

We want to help make your website work harder for you. We don’t want you to lose sales simply because potential customers don’t like the look of you. Hopefully our free e-book:
20 ways to build trust online will help you focus on what you want your website to achieve and what you need to do to get your online presence working as hard for your business as
you do.

So, have a read, enjoy the ideas and when you want to take action, contact us and we can
help you maximise your marketing spend and get the results you need.

So just head along to the news & knowledge section of our website download it now from the KNOWLEDGE link on the left, its completely free. If you need to discuss any aspect of online marketing, just contact us for a no obligation chat on 0121 772 0802 or email us: info@theagencylimited.com, and we’ll be glad to help.

Current Vacancies: New Business Executive

Following recent success and continued growth, we are in need of an enthusiastic, tenacious New Business Executive who’s hungry for success!

You’ll be responsible for developing business with both new and existing clients and involve everything from carrying out relevant research, making initial contact with clients, arranging appointments and delivering creative pitches. It’s not all about your sales ability though as you’ll also be required to project manage briefs from inception to completion with all the day-to-day banter in-between.

To be considered you will have an excellent B2B sales track record within a design/marketing agency and of course attitude, personality and passion are all important. We are not interested in big egos or one man crusaders. We encouarge collaboration across the business and all opinions are valid. Full or part time hours would be considered.

So, if you’re self-motivated, driven and want to become part of The Agency, please email your CV over to info@theagencylimited.com and tell us why you are the best thing since sliced bread. We look forward to hearing from you soon!

Simple but effective - like all ads should be

This great example of simple, effective ambient advertising just goes to show how great ideas beautifully executed win every time over overblown design-led ads.

Sao Paulo bar Bar Aurora and restaurant Boteco Ferraz presented their customers with $73 bar tabs in 2010 in an effort to warn them about the perils of drink driving. The campaign has been recognised with a Gold Pencil at the One Show.

Great examples of less is more

We’ve started to notice minimalism making a big comeback at the minute – possibly because of the times we live in? To create designs with a minimal mix of type and imagery requires a heady mix of skill and craftsmanship, and we’re certainly all in favour of that. These classic re-worked poster designs might just give you some inspiration and insight into the skills needed – if you can crack it the results can help you stand out in a crowd. There’s more examples to inspire here..http://bit.ly/i7SzBl

Some great images from the MOCA Street Art Exhibition coming out of LA. The exhibition  features the work of more than 50 of the worlds best artists showing both original installations, traditional works and some of the people who have documented street art since the 70’s. More pictures can be seen here

“Lomography” is a term quite unknown to most of us, but many practice it. The name was inspired and derived from the Russian “LOMO” cameras.

The characteristics of Lomo photographs are oversaturated colors, extreme optical distortions, rainbow-colored subjects, off-kilter exposure, blurring and alternative film processing, all things usually considered bad in photography. In short, Lomography is the act of taking photographs without thinking, and ignoring the established rules of “good” photography.
Lomography has become an artform in its own right. Its accessible and easy to do – just grab a Lomo and get out shooting!

These incredible structures were commissioned by former Yugoslavian president Josip Broz Tito in the 1960s and 70s to commemorate sites where WWII battles took place, or where concentration camps stood (like Jasenovac and Niš). They were designed by different sculptors and architects to convey the confidence and strength of the Socialist Republic. In the 1980s, these monuments attracted millions of visitors per year, especially young pioneers for their “patriotic education.” After the Republic dissolved in early 1990s, they were completely abandoned, their symbolic meanings fading in history. More examples here.

Online marketing has revolutionised the way that business communicates with its customers. The revenues that are spent online are constantly rising and one forecast predicts that over $5 billion will be the figure this year alone.

The massive problem is to many, the web and online marketing has become shrouded in mystery, impossible to understand and quite frankly frightening – right? At The Agency we believe that is totally wrong. It’s been made that way by the jargon merchants and unscrupulous operators in the web industry who have built careers and fortunes on the back of misinformation and bad business and marketing practice.

Here’s the deal – It doesn’t have to be that complicated if you follow a few simple rules and most importantly, stick to age-old marketing principles. That’s what this book is all about; we hope it will make things clear for you to make the most of the massive opportunities that the web can give your business.

So just visit www.theagencylimited.com and download it now from the NEWS/KNOWLEDGE SECTION it’s completely free. If you need to discuss any aspect of online marketing, just contact us for a no obligation chat on 0121 772 0802 or email us: info@theagencylimited.com, and we’ll be glad to help.