According to Dale Carnegie in his best-selling book, “How to Win Friends & Influence People”, a person’s name is to that person the sweetest and most important sound in any language. Starbucks says that its new UK latte and an initiative to improve in-store experience by using customers’ first names have helped boost sales in [...]

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We’ve started to notice minimalism making a big comeback at the minute – possibly because of the times we live in? To create designs with a minimal mix of type and imagery requires a heady mix of skill and craftsmanship, and we’re certainly all in favour of that. These classic re-worked poster designs might just [...]

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